Why Marketers Need The Holiday Spirit
“It’s the most wonderful time of the year,” says the popular Christmas song, and that goes double for business. The holiday season is filled with events and traditions that require gifts, products, and...
View ArticleAligning Marketing and I.T. in Enterprise Companies
Recently, the hype surrounding the “Internet of Things” has reached an all-time high. Among enterprise businesses, this has driven and inspired serious concerns over security – this Gartner report’s...
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4 Signs Your Audience Doesn’t Care About Your Marketing Emails
“It’s Thursday. We send our main marketing emails on Thursdays. So it has been on every Thursday of every week since the dawn of time. And so shall it be unto infinity. Doesn’t matter if readers care.”...
View ArticleMarketing Lessons Learned in a Time of Crisis
When Hurricane Harvey struck southeast Texas, the images coming out of the devastating flooding were heartbreaking to see. The historic rain drove so many people from their homes, their jobs, and their...
View ArticleWhat Hemingway Can Teach You About Email Marketing
It’s fair to say Nobel Prize-winning novelist Ernest Hemingway didn’t do a tremendous amount of email marketing in his time, considering he was born in the 19th century and died in 1961. He wasn’t even...
View ArticleHow Content Curation Can Fill Out Your Email Marketing Strategy
With audience expectations for your emails growing each year, segmenting and targeting in a smart, strategic way has never been more important for your company’s email strategy. We’re way past the days...
View ArticleEmotion Drives Every Successful Email Campaign
Talk about finding the right subject line or font type all day long. Fuss over the arrangement of content, the size of the box in the header, and whether or not that shade of red in the call-to-action...
View ArticleWhy Proofreading Can Make or Break Your Email Marketing
Ever get an email from a brand you loved, and they spelled your name wrong? Or called you by someone else’s name? It kind of hurts, doesn’t it? You know they didn’t put the email through a proofreading...
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Turn Your Email Content into Stories to Attract Readers
“Marketing is no longer about the stuff that you make, but about the stories you tell.” — Seth Godin, entrepreneur, best-selling author, and speaker In today’s marketing world, it almost goes without...
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8 Strategies for Smart Email List Growth
Even as email marketing approaches its 30th birthday, it’s still widely recognized as one of the most essential — and effective — channels for digital marketers. However, before you can begin to...
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Personal Interactions Enhance the Customer Experience
While growing up, my mom told me that when we first engage in a discussion with someone that we just meet, we listen to the person introducing themselves, we pay attention to what they say, and their...
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